Six people, two cookers, one rule.
How it started
Nibble started in 2023 in a shared kitchen in Portland: one cooker, one pot of pectin and a question from Mira’s daughter. Why does a bag of gummies have more sugar than her breakfast?
Forty-one test batches later we had a gummy with 4 g of sugar per bag that still chews like the real thing. Today six people cook, cut, coat and pack every bag by hand, and 120 shops sell them.
6
people in the kitchen
41
test batches for the first gummy
120
shops from Portland to Brooklyn
4 g
of sugar in a bag of Sour Cherry Rings
What we do not compromise on
Less sugar, same chew
We replace sugar job by job: sweetness, softness and body. Never with aspartame or sucralose.
Real fruit, loud flavour
Juice concentrates and real spices. If a flavour needs colour, it comes from spirulina, carrot or black carrot.
Paper, not plastic
Since August 2026 every bag is paper with a plant-based lining. The extra 6 cents per bag are on us.
Taste the result.
Start with the flavour our kids stole from the test table.