Salt first, sugar last: how we build a crunchy snack
Tom Reyes
5 min read

Most savoury snacks hide sugar in the seasoning. Ours start with salt and stop there.
Check the back of a sweet chili bag and you will often find sugar as the second ingredient. We build our seasonings the other way round: salt, acid, spice, and only then a little sweetness if the flavour needs it.
Tom Reyes
Tom packs, ships and writes. Knows the radio station by heart.
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